2004年1月20日

先週ソニーがAIWAブランドの新製品群を発表しましたが、何ともいえない、という感じですね。確かに「ソニーの仕事」としてみると、MP3の採用なんかっていうのは画期的ですけど、やはり買う側からすればAIWAはAIWAであり、SONYブランドでないところから不満は出てくるかも。

ハードディスクプレーヤーなんかも、確かにソニーではできない仕事であることは理解するものの、じゃあiPodやRio Karmaなんかと張り合えるかって言われると確かに・・・。USBメモリなんかもそうですけど、特にファイル転送の面倒くささはネックになりそう。

そんなわけで、もう一歩PCの世界に踏み込めれば、「PCオーディオといえばAIWA」みたいな価値観が生まれるかも。この分野はまだまだ未熟なところが多々あるので、そういうところで期待(まぁ、Appleが台頭してきたとはいえオーディオメーカーじゃないしね)。

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